Puro Fairtrade and Fairtrade Organic coffee is working in partnership with World Land Trust to buy and protect areas of rainforest in coffee producing countries of South America. Money from each bag of Puro coffee sold goes towards buying and protecting areas of rainforest vital for biodiversity in coffee producing countries.
Puro is a Fairtrade coffee which ensures that farmers are paid a fair price for their labour and produce. By buying green beans direct from farmers at guaranteed higher prices, we offer consumers the opportunity to use products which were bought on the basis of a fair trade.
Fairtrade sets the minimum price the farmers will ever receive for their harvest, which means they are protected from market volatility and able to plan for the future.
Along with its social initiatives Puro Organic Fairtrade and Puro Fairtrade coffee are beautifully crafted blends each to suit a different palate. Each coffee comes with a story and demonstrates the passion for great coffee from the farmer in South America, to the Master Roasters in Belgium and Australia.
All Puro Coffee