At The Coffee Place we are becoming increasingly more aware as a company that our responsibility extends beyond just making a profit. This is why, as part of being a sustainable business, we have added the two other crucial P’s - namely People and Planet to our company Mission Statement. Please click on any of the links or logos at the end of this document to learn more about the organisations we support.
Fairtrade Certified Puro Coffee Guarantees a Better Deal for Producers.
World
Land Trust Puro Fairtrade Coffee Helping to Protect Rainforests
There's happiness behind every cup of Puro coffee. Feel good about yourself, not just for the superbly rich taste, but the knowledge of Puro's commitment to quality of lives and conservation of rainforests in
South America.
No other coffee brand works with the World Land Trust and can lay claims to such dedication to the welfare and sustainability of the Earth's Great Rainforests.
Here Are Some Quick Facts About The Real Threat to Our World's Rainforests:
- Rainforests once covered 14% of the earth's land surface; now they cover a mere 6% and experts estimate that the last remaining rainforests could be consumed in less than 40 years.
- According to the National Academy of Science, at least 50 million acres a year are lost, an area roughly the size of
England,
Wales, and
Scotland combined.
- One and a half acres of rainforest are lost every second with tragic consequences for both developing and industrial countries.
- Nearly half of the world's species of plants, animals and micro-organisms will be destroyed or severely threatened over the next quarter century due to Rainforest deforestation.
- We are losing a treasure chest of species important to everything from their cultural value to their genetic resources and their medicinal properties.Forest loss is contributing to global warming, local drought/flood cycles, erosion and the further impoverishment of places of natural beauty.
- The Amazonian Rainforest covers well over a billion acres, encompassing areas in
Venezuela, Brazil Colombia and the Eastern Andean region of
Ecuador and
Peru. If '
Amazonia' were a country, it would be the 9th largest in the world.
- The Amazon Rainforest has been described as the "Lungs of our Planet" because it provides the essential environmental world service of continuously recyling carbon dioxide into oxygen. More than 20% of the world oxygen is produced in the Amazon Rainforest.
Puro see no sense in industry growth at the expense of community and the welfare of our planet. They aim to assist in every small way in halting the deforestation of our planet and are proud to have teamed up with the
World
Land trust to assist in making it an economic reality. Helping local people improve living conditions without compromising their natural resources is vital.
The World Land Trust conserves biodiversity by protecting threatened habitats and, in cooperation with local partners and communities, helps to ensure that they are managed sustainably.
The World Land Trust (WLT)is a world renowned conservation charity with respected patrons such as Sir David Attenborough and David Gower.
" The World Land Trust's policy of buying land is the most direct and certain road to conservation. It deserves the support of all who care about the survival of the wild places of the world."
- Sir David Attenborough, Patron,
World
Land
Land Trust.
What does Puro coffee and World Land Trust mean to rainforest conservation and how does it make a difference?
Puro coffee has already purchased over 200 acres of rainforest area in
Ecuador which is an area over 1/3 the size of the City London. This figure is growing weekly and for every kg of espresso beans money is given to buy and protect areas of rainforest.
We forecast that by the year 2020 Puro could purchase over 10,000 acres of rainforest, (collectively with other progressive companies) which will help to preserve the welfare of an increasingly scarce world resource. Rainforests.
Every packet of high quality Puro coffee beans purchased and every cup that you enjoy counts. Feel good about your morning coffee. Corporate Funding Program Puro also supports the Corporate Funding Programme (CFP), a Belgian initiative under the chairmanship of viscount Fons Verplaetse, honorary governor of the National Bank of
Belgium. It is a young and dynamic collaboration initiative which redraws the classical settings of aid to the developing countries by joining the forces of two important social players, namely companies and non-governmental organisations (NGO’s). The CFP urges companies to financially contribute to durable projects in the South. The by CFP selected NGO’s subsequently guarantee the quality and follow-up of the projects.
Thus they jointly dedicate themselves to a reliable and incorruptible commitment towards sustainable development collaboration. Via the CFP, Puro also commits itself to initiatives which will allow communities in developing countries to become more self-supporting. The CFP supports many projects: revitalisation of railroad lines for the food supply in Congo, alphabetisation of children working in brick-yards in Cambodia, micro-loans to women associations in Peru, management of water infrastructures for a better water supply in the Sahel area in Senegal, training of paramedics in Bangladesh, training for the Yanomami Indians in the Amazon forest in Brazil, and many others.
‘With regard to the enormous problems of poverty in the world, the lack of understanding amongst people and the slowness of the international political decision-making, the CFP will not initiate a revolutionary change. But the CFP grows, slow but sure. This gives us pleasure.’ say Fons Verplaetse and Guido Lamote, respectively chairman and director of the CFP.
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